This video is of  a prototype on my pontoon boat the rod holder design has been completely redesigned to stay in the holder. Jack is my dog he likes to fish,but lies about the size of his fish

The Sullivan Tip Down makes your open water and ice fishing fun.  Set your depth, turn it on, and watch the great action.  When the fish bites, the rod slides down in the slot, the holder tips down, and the flag tips up. It's like a tip up except with a rod and reel and doesn't fight the fish. Now, simply pull the rod out and reel it in.  This is so cool you wont believe how much fun your having.

This machine takes place of your dead stick or your tip up when your ice fishing and is deadly on walleye,perch,crappie and blue gill.The Sullivan Tip Down moves constantly creating your own walleye chop,while normal tip downs just sit there.

The universal ice rod holder almost fits any standard open face Ice fishing rod and reel, and some other type of reels.The best part is you won't lose those crappies pulling your line hand over hand, when your rod tip goes down simply grab your rod, twist and pull then reel it in.It will also work with your light action rod if you weight the handle for balance.